About Web Hat Solutions
Web Hat Solutions connects strategy, design, technical development and promotion. We build websites, online stores and custom applications, then work on their visibility, conversions and continued development.
What we bring together
Design supports usability, development supports processes, and SEO and promotion connect the project with its audience. Infrastructure and maintenance keep that system working.
We align visual identity, information architecture, mobile experience and the actions that matter: enquiries, bookings or orders. We choose a configured WordPress solution or a tailored implementation to suit the project.
We develop web applications, SaaS platforms, portals and role-based workflows. We connect ERP/CRM systems, APIs and operational data, and integrate AI where it has a defined role in the process.
We work on indexing, technical structure, content, internal links and clear business information. AEO and GEO complement SEO with well-organised answers and information that search engines and AI systems can interpret.
We connect Google Ads, Meta Ads, landing pages, creative assets and conversion measurement. The strategy can include social media, editorial content and email marketing, according to the audience and objective.
We prepare hosting, relevant configuration, access controls, backups and security rules. We review updates, traffic filtering and recovery together with the application, rather than as disconnected project elements.
After launch, we monitor functionality, updates, content and integrations. We plan improvements around actual usage, observed errors and the indicators defined for the website or application.
We complement projects with services suited to the way the business communicates:
Who we are a good fit for
We recommend a solution around objectives, processes and budget. A business website and a SaaS product have different needs, and our design starts with those differences.
For a smaller budget and a clear business presentation, with trustworthy information and a direct path to contact.
Recommended when the website must support sales and the technology, content and campaigns need a shared direction.
For SaaS platforms, complex web applications, advanced ERP/CRM integrations and data-intensive portals.
A turnkey solution
We coordinate technical and commercial stages. The landing page, form, tracking and ad need to support the same objective, while the application needs to remain manageable after launch.
The objective, audience, processes, integrations and budget become a concrete project scope.
We define architecture, information structure, design and conversion paths.
We implement and test features, then validate content, access controls and integrations.
We coordinate infrastructure, SEO, measurement and the campaigns included in the project.
We use data and feedback to guide maintenance, optimisation and new features.
Experience in practice
Our portfolio explains implemented features, architecture and workflows. The examples below cover editorial management, CRM operations and our own social media product.
Manuscript submission, peer review, revisions, editorial roles and publishing.
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Bookings, memberships, attendance, payments and operational rules in a custom application.
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A WebHat product for social content, multichannel previews, approval and controlled publishing.
View projectPeople and responsibility
Florin Drăgășanu, founder of Web Hat Solutions, coordinates the agency’s digital solution development. His work connects websites, custom applications, CRM and automation with SEO strategies and Google Ads campaigns.
In a collaboration, these capabilities translate into explained requirements, reasoned technical choices and handover checks. Roles and responsibilities are defined for each project.
How we build trust
We define the project scope, stages, responsibilities and handover checks.
We start with what people need to find and do on the website or in the application.
Roles, system access and project data are part of the implementation, not an afterthought.
We define what to track: functionality, speed, visibility, enquiries and relevant conversions.
Frequently asked questions
It means we can organise strategy, design, development, infrastructure, SEO, promotion and maintenance within the same project. We select the services the objective needs and coordinate them through a shared implementation and verification plan.
We are a good fit for integrated projects combining technical development, comprehensive SEO with AEO/GEO and Google Ads / Meta Ads promotion, as well as complex applications, SaaS, CRM and data-intensive portals. A separate approach covers simple WordPress websites with a defined scope and budget.
The proposal defines the included components: discovery, architecture, design, implementation, integrations, content, SEO, measurement and campaign preparation. We check important user paths before launch and define ongoing administration. Media budgets, licences and recurring services are specified separately.
We start with processes, data, integrations and administration needs. A simple website can use WordPress with an adapted predefined theme. An application with roles, workflows, ERP/CRM integrations or substantial processing requirements can need a dedicated architecture and stack. The technical proposal explains that choice.
The next step
Tell us what you want to build, which systems you use and what outcome you are working towards. We organise the discussion around that objective and the next steps.
