Search and website discovery
Reach people searching for information, products or services your website can provide.
Website promotion
Website promotion for relevant visitors, enquiries and sales
A well-built website needs people interested in its offer. Choose traffic sources, prepare landing pages and check what happens after the click: quote requests, bookings, calls or orders.
The starting point
From the traffic source to the website action
Focus on campaigns and content that bring people to the website. Check how the message, page and form, purchase or booking fit together. General social account management and local presence are covered on the main online promotion page.
All services
Services that bring traffic to your website
Each channel is connected to a landing page and a website objective. Setup, management and cost details are explained on the service page.
Social ads with a website destination
Use these channels for website traffic and conversions, with pages and measurement suited to the campaign.
Website referrals and return visits
Connect editorial content and email communication to pages that are useful to the reader.
Choose by objective
Which visitors do you want to bring to the site?
Choose channels according to visitor intent and what they can do on the website, rather than click volume alone.
Attract visits from relevant searches
Start with customers’ questions and intent. Choose pages that address demand and work on their organic discovery or paid reach.
Bring new audiences to the offer
The ad and landing page tell the same story. Social campaigns and ChatGPT Ads are used here only with a website objective.
Earn visits from relevant sources
An editorial placement makes sense when it reaches the right audience and gives readers a real reason to visit the site. Paid placements are disclosed appropriately.
Bring visitors back to the website
Build return visits to products, articles and offers relevant to subscribers. Measure the website action alongside the email click.
Audits explained clearly
Free external audit or complete analysis with access
The free audit checks public signals only. The paid audit starts after secure access is provided to Search Console, GA4 and relevant platforms.
All displayed prices include VAT.
Indicative costs
Clear SEO and Google Ads plans
This page keeps the essential differences visible. The complete scope is set after reviewing the website, market and objectives.
All displayed prices include VAT.
SEO Basic plan
100 € monthlyMonthly SEO service for 5 main keywords.
- Keyword research and search intent
- 5 main keywords
- Semantic and technical optimization
- SEO editorial plan
- Monthly reporting
SEO Premium plan
200 € monthlyMonthly SEO service for 10 main keywords.
- Extended research and prioritization
- 10 main keywords
- Semantic and technical optimization
- Content and internal linking plan
- Monthly reporting
SEO Platinum plan
400 € monthlyExtended monthly SEO service for competitive projects.
- Complete SEO audit
- 20 main keywords and up to 200 secondary terms
- Extended semantic and technical optimization
- Editorial plan for competitive projects
- Monthly reporting and priorities
Advertorials and link building are scoped separately, using publications and quality criteria explained before ordering.
Google Ads
Monthly Google Ads management, tracking and conversion-based optimization.
View the Google Ads serviceGoogle Ads Basic
100 € monthlyMonthly management for one Google Ads campaign.
- One Google Ads campaign
- Keywords and negative terms
- Primary conversion checks
- Landing page review
- Monthly reporting
Google Ads Optim
200 € monthlyMonthly management for two Google Ads campaigns.
- Two Google Ads campaigns
- Tracking and GA4 integration
- Relevant conversion tracking
- Intent and cost optimization
- Monthly reporting and priorities
Google Ads Premium
300 € monthlyMonthly management for multiple campaigns and retargeting.
- Multiple Google Ads campaigns
- Search, remarketing and extended structures
- Quality score and landing pages
- Negative terms and new opportunities
- Reporting, support and extended optimization
The media budget paid directly to Google is not included in the management fee, regardless of plan.
Website promotion and website operation work together. WebHat plans can connect SEO, campaigns and maintenance, with defined deliverables and separate media budgets.
View WebHat plansProcess and measurement
The ad, page and conversion need to work together
A campaign can bring clicks without generating enquiries. Check the entire path: visitor intent, the ad promise, page content and the final action.
Demand and intent
Identify what customers seek, what you offer and which pages address that need. Choose a concrete objective for each campaign.
Landing page
Check the message, mobile loading, trust evidence, form and next step. The ad leads to the page relevant to the offer.
Traffic and measurement
Launch the right sources with attribution parameters and tested events. Distinguish a button click from a successfully submitted enquiry.
Result quality
Review pages, search terms and actual enquiries. Adjust budgets and content according to relevance and cost, rather than volume alone.
Before you choose
Questions about website promotion
What does website promotion include?
It includes choosing traffic sources, preparing landing pages and measuring website actions. Depending on the project, combine SEO, Google Ads, social campaigns with a website destination, editorial content and email. Each channel has its own purpose and budget.
Should we start with SEO or paid ads?
It depends on demand, competition, website readiness and how quickly you need traffic. Ads can test an offer after setup and approval. SEO requires continuing improvements and time for recrawling and assessment. For some projects they complement each other; the choice follows a diagnostic.
Can Facebook and TikTok promote the website directly?
Yes, when the campaign has a website destination and aims for visits, enquiries or website sales. The ad, page and conversion are then configured together. General social page management or follower growth serves a different purpose.
Why does the destination page matter?
Visitors should find the offer promised in the ad and be able to act easily. A slow page, unclear message or broken form can consume budget without enquiries. Check loading, mobile layout, content, contact details and form operation before launch.
How do we know whether traffic brings customers?
Track visit sources and relevant events, then connect them to actual enquiries and sales when sufficient data is available. Measurement depends on consent, platform and information availability. Report clicks, technical conversions and qualified enquiries separately; a click is not assumed to be a customer.
Is ad spend included in the management fee?
The media budget is separate from the WebHat setup or management fee. Platforms, deliverables and budget limits are agreed at the start. The calculator provides a starting point for services; ad spend is confirmed for the specific project.
Next step
Let’s connect traffic with your website offer.
Tell us about your website, audience and desired action. Start with a review of the visitor path and a proposal suited to your objective.
