Search and visibility
Channels for active demand, organic discovery and local visibility.
Web Hat promotion
Online promotion for visibility, customers and business growth
Promote your business where its audience searches, discovers and makes decisions: in Google, AI-assisted experiences, social networks, publications and email. Choose channels based on objective, demand and budget, then measure the results that matter to the business.
The starting point
Website, brand, community or local presence?
For some businesses, the result is a website order. For others, it is a call, an in-person visit or a community that returns. Set the destination and desired action before choosing platforms. If your objective is specifically website growth, a dedicated page covers that scope.
All services
Choose the promotion service that fits your objective
Each service has a dedicated page with scope, deliverables and required steps. Start with one channel or with a combination justified by data.
Social campaigns and content
Channels for new audiences, consistent communication and remarketing.
Content, authority and retention
Content and communication that support trust, return visits and stronger audience relationships.
Advertorials and link building
Editorial placements:
Review the publication, topic and audience for each campaign. Content should be useful to readers, and website references should have a clear role in the promotion strategy.
Final selection, format, cost and publishing availability are confirmed separately for each campaign. Displaying a logo is not a promise of publication or an automatic statement of partnership.
Choose by objective
Not every business needs the same channels
The starting point is customer behaviour and the desired outcome, not the platform that seems most popular.
I want to be found when people search
Combine organic visibility, paid demand and content prepared for AI experiences.
I want to reach new audiences
Use paid social campaigns when the offer needs visibility and creative testing.
I want consistent communication and retention
Build a consistent publishing rhythm and return path for customers and leads.
I want stronger website authority
Connect useful content with relevant editorial placements and a healthy SEO foundation.
Audits explained clearly
Free external audit or complete analysis with access
The free audit checks public signals only. The paid audit starts after secure access is provided to Search Console, GA4 and relevant platforms.
All displayed prices include VAT.
Indicative costs
Clear SEO and Google Ads plans
This page keeps the essential differences visible. The complete scope is set after reviewing the website, market and objectives.
All displayed prices include VAT.
SEO Basic plan
100 € monthlyMonthly SEO service for 5 main keywords.
- Keyword research and search intent
- 5 main keywords
- Semantic and technical optimization
- SEO editorial plan
- Monthly reporting
SEO Premium plan
200 € monthlyMonthly SEO service for 10 main keywords.
- Extended research and prioritization
- 10 main keywords
- Semantic and technical optimization
- Content and internal linking plan
- Monthly reporting
SEO Platinum plan
400 € monthlyExtended monthly SEO service for competitive projects.
- Complete SEO audit
- 20 main keywords and up to 200 secondary terms
- Extended semantic and technical optimization
- Editorial plan for competitive projects
- Monthly reporting and priorities
Advertorials and link building are scoped separately, using publications and quality criteria explained before ordering.
Google Ads
Monthly Google Ads management, tracking and conversion-based optimization.
View the Google Ads serviceGoogle Ads Basic
100 € monthlyMonthly management for one Google Ads campaign.
- One Google Ads campaign
- Keywords and negative terms
- Primary conversion checks
- Landing page review
- Monthly reporting
Google Ads Optim
200 € monthlyMonthly management for two Google Ads campaigns.
- Two Google Ads campaigns
- Tracking and GA4 integration
- Relevant conversion tracking
- Intent and cost optimization
- Monthly reporting and priorities
Google Ads Premium
300 € monthlyMonthly management for multiple campaigns and retargeting.
- Multiple Google Ads campaigns
- Search, remarketing and extended structures
- Quality score and landing pages
- Negative terms and new opportunities
- Reporting, support and extended optimization
The media budget paid directly to Google is not included in the management fee, regardless of plan.
For projects combining SEO, Ads, Social Media and maintenance, we use WebHat plans with a clear scope and separate media budgets.
View WebHat plansProcess and measurement
Promotion starts with the objective and continues with verifiable data
Define a useful business result, who measures it and how it informs the next decision. A campaign may support awareness, traffic, enquiries or retention; reporting should reflect its objective.
Diagnostic
Clarify the offer, audience, demand and existing online presence. Review accounts, the website and relevant local information.
Strategy and budget
Choose channels and the role of each. Define deliverables, media budget, responsibilities and the metrics to track.
Setup and launch
Prepare access, messages, images, destinations and measurement. Check campaigns before spending the budget.
Optimization and reporting
Track results, explain what worked and propose priorities. Reallocate effort using the available data.
Before you choose
Questions about online promotion
What is the difference between online promotion and website promotion?
Online promotion covers business presence in search, social networks, publications, email and local services. The destination can be a website, business profile, call or physical location. Website promotion focuses on bringing visitors to the website and on the actions they take there.
Do we need to use every promotion channel?
No. Choose channels according to audience, offer, demand and resources. A local business may need a business profile and search ads; an online store may combine SEO, campaigns and email; a brand may prioritize social content. Start with a combination supported by the objective and budget.
Can you take over existing campaigns and accounts?
Yes, after checking access, history and configuration. Review structure, messages, destinations and measurement before proposing changes. Work with appropriate access, clear responsibilities and account ownership preserved according to the client agreement.
What does a turnkey service mean?
WebHat coordinates analysis, setup, materials, launch, management and reporting for the agreed services. The client confirms the offer, business information and budget and provides necessary access. Steps requiring owner verification or platform approval also depend on those parties.
How much does online promotion cost?
Cost depends on the selected services, campaign count, content and work frequency. WebHat fees are separate from platform ad spend and publication costs where applicable. The calculator and price list show available services; the final offer follows clarification of the project.
How soon can we see results?
Ads can start delivering after setup and approval, but a useful volume of data requires time and budget. SEO, reputation and communities develop gradually. Set an evaluation window for each channel and report what can be measured, without guaranteeing rankings, sales or approval.
Next step
Choose the right channel before spending the budget.
Tell us what you sell, who you address and what result you need. We will propose a clear and measurable starting point.
