Software development

Custom software and application development, including AI integration

We develop custom software for web and mobile: bookings, orders, CRM, dashboards, automation and internal workflows built around how the company actually operates.

When a project benefits from AI integration, we treat it as a feature designed and verified by people. We define where it helps, what data it may use, which limits it follows and where human decisions remain mandatory.

Web, PWA, iOS and AndroidApplications accessible from the browser or adapted for mobile, depending on objective and budget.
Dashboards and reportsImportant data becomes easy to follow: sales, leads, orders, KPIs and performance.
Automation and AI integrationWe connect forms, emails, payments, CRMs, APIs and AI integration features into a coherent flow.

Custom development

What custom software development means

Custom software development starts with a concrete problem that standard tools do not solve well enough. We analyse users, data and process rules, then build only the features that can reduce time, errors or manual work.

Requirements and workflows documented before development.
A data architecture suited to the workload and operating model.
Clear roles, permissions and paths for every user type.
Integrations with the website, payments, email, CRM or external APIs.
Testing, launch, maintenance and staged expansion.

What we can build

Applications and platforms adapted to how your company works

Appointments and bookings

Applications for clinics, salons, courses, consulting, pools, offices, gyms or rentals.

Custom CRM and operational management

Systems for clients, contacts, statuses, reminders, notes, orders, tasks, employees and documents.

Marketplace, SaaS and online platforms

Platforms with multiple accounts, subscriptions, providers, clients, commissions, payments and administration areas.

Business dashboards and automated reports

Dashboards for sales, leads, Google Ads campaigns, Meta Ads, KPIs and faster decisions.

AI integration, chatbots and internal apps

Chatbots, text generators, document summarization, internal flows and AI-assisted tools built with rules and human checks.

Custom WordPress and automations

Plugins, themes, shortcodes, admin panels, forms, Google Sheets, CRMs and API integrations.

Application areas

Examples of custom applications and integrations we can build

Custom applications with AI integration for companies

How we use AI integration inside an application designed and verified by people.

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Custom CRM for companies

Processes, clients, tasks, statuses and reports inside a system built around your flow.

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Online booking application

Calendar, services, notifications, roles and rules for booking-based services.

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Business dashboards and automated reports

Data from sales, leads, campaigns and operations turned into faster decisions.

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Business automation with AI integration

Flows that reduce repeated steps, with rules and human control where it matters.

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Budget estimates

Application types and indicative price ranges

The estimates below are indicative. The final cost depends on flows, design, user accounts, integrations, data imports, payments, notifications, AI integration and the required administration level.

All displayed prices include VAT.

Online appointment application

Clinics, salons, courses, consultations.

1,000 - 4,000 €

Custom CRM for companies

Clients, contacts, statuses, reminders, notes.

1,500 - 5,000 €

Order management application

Orders, statuses, notifications, reports.

1,500 - 6,000 €

Booking application

Hotel, pool, office, gym, rentals.

1,500 - 6,000 €

Online course platform

Lessons, student accounts, payment, progress, certificates.

3,000 - 12,000 €

Marketplace application

Providers, clients, commissions, payments, multiple accounts.

8,000 - 30,000 €

Niche SaaS application

Monthly subscriptions, dashboard and automations.

5,000 - 25,000 €

Internal company application

Task management, employees, timesheets and documents.

2,000 - 10,000 €

Reporting dashboard

Sales, leads, Google Ads, Meta Ads and KPIs.

1,500 - 7,000 €

Custom application with AI integration

Automations, internal chatbot, document summarization and assisted workflows.

1,500 - 8,000 €

Website chatbot

FAQs, leads and WhatsApp/email integration.

700 - 3,500 €

Simple mobile application

Presentation, user account, notifications and forms.

3,000 - 10,000 €

Advanced mobile application

Orders, payments, maps, chat and bookings.

10,000 - 40,000 €

Custom WordPress plugin

Specific functionality, shortcodes and an administration panel.

400 - 3,000 €

Custom WordPress theme

Unique design, speed, SEO and responsive layout.

800 - 4,000 €

Business automations

Forms, emails, Google Sheets, CRM and APIs.

500 - 4,000 €

Simple invoicing application

Clients, invoices, payments and PDF export.

1,500 - 6,000 €

Medical office application

Patients, appointments, records and notifications.

3,000 - 15,000 €

Salon application

Appointments, services, employees, clients and SMS.

1,500 - 6,000 €

Swimming or sports course application

Registrations, groups, instructors, subscriptions and attendance.

2,000 - 8,000 €

Approach

We start with the right flow, not with an overloaded feature list

A good application reduces wasted time, errors and dependence on scattered files. That is why we first define the work logic and only then the final form.

We first choose the main flow: who uses the application, what they enter, what they see and what they receive automatically.
We separate essential functionality from what can be added in a second stage.
We build clear interfaces for users and easy administration for your team.
We account for security, access roles, backup, performance and future extension.
We can connect the application with the website, forms, email, WhatsApp, payments, Google Sheets, CRMs, external APIs or AI integration features.

Process

How we work on a custom application

1

Analysis and structure

We define the application objective, users, flows and required feature list.

2

Prototype and logic

We define the main screens, roles, data and user path before development.

3

Development and testing

We build the application in stages, test functionality and adjust critical areas.

4

Launch and support

We publish the application, configure the work environment and can continue with maintenance and development.

Webhat

Why it helps to build your application with a team that understands both websites and business

Send us a few details about the flow, users and objective. We can propose a realistic structure, a staged plan and an estimate suited to the project level.

Clear direction before development

  • You receive an application designed for your process, not a generic solution forced onto the business.
  • We can start with an essential version and expand as real data appears.
  • We connect development with the website, promotion, maintenance, automation and AI integration when the project needs continuity.
  • Estimates are transparent and functionality is discussed concretely before quoting.

FAQ

Questions about software development and custom applications

What is the difference between a website and a custom software application?

A website presents information and supports conversion, while a software application manages data, users, rules and operations. Some projects combine both: a public website for customers and a secure application for the team.

Do you develop both web and mobile applications?

Yes. We choose between a web application, PWA or mobile application based on users, access to device features, distribution, budget and long-term maintenance costs.

Is AI integration mandatory in a custom application?

No. AI integration is proposed only when it can improve a concrete workflow, such as classification, summarisation or assisted replies. The application core must remain stable and free of unnecessary AI features.

How is the budget for application development established?

The budget depends on roles, screens, rules, integrations, data imports, payments, notifications and security requirements. We start with the essential workflow, separate the stages and estimate each component before development.

Next step

Do you have an app idea or a process that consumes too much time?

Request a quote