An outdated website can affect brand perception, speed, Google positioning and conversions. However, rebuilding it should not begin directly with design, but with a clear assessment of the objectives and existing problems.
It is important to understand what does not work today: the structure, content, lack of a clear message, technical performance or a poor mobile experience.
The right first steps
We begin with an audit of the current website, identify the important pages, determine what is worth keeping and define what the new website must do better than the old one.
What to avoid
Avoid redesigning without a strategy, moving content without selecting it and rebuilding the website without considering SEO, lead generation and future administration.
Web Hat Solutions can guide this process from start to finish so that the new website is a genuine step forward for the business.
