There is no universal price for website promotion on Google because "promotion on Google" may mean SEO, advertising management, media spend, landing-page improvements, conversion measurement or a combination of these activities. Two proposals with the same total can include very different work, and comparing only the final figure often hides the component that makes the result possible.
A sound budget separates costs controlled by the provider from amounts paid to the platform and work needed on the website. The client can then see what is paid for strategy and implementation, how much is actually spent on advertising and which improvements remain company assets after the campaign ends.
Price must be considered in relation to the objective. A local service that needs ten suitable enquiries does not have the same structure as a store promoting hundreds of products. In both cases, the cheapest click can be expensive if it produces no useful action, while a more expensive click may be justified if it leads to a profitable sale.
A simple total-cost formula
For planning purposes, the monthly investment can be expressed as follows:
Total cost = media budget + campaign management + SEO and content + technical website work + required tools or materials.
Not every component is present in every project. A well-built website may already have the right measurement and pages. Another may require work before promotion can be handled responsibly. The proposal should state what is included, what is billed separately and who owns the accounts and data.
1. Media budget paid to the platform
The media budget is the amount used to display ads and purchase clicks or actions. It is not the agency fee. In a transparent setup, the client owns the account, controls the payment method and can inspect platform billing directly.
The budget depends on the market, location, number of services, seasonality and how quickly useful data must be collected. A very small amount divided among many campaigns may generate a few clicks in each direction without enough evidence for a decision. Testing one clear priority is healthier than creating the appearance of being everywhere.
2. Google Ads management
Management includes demand analysis, campaign structure, messages, geographic settings, exclusions, measurement and optimization. The work does not end at publication. Search terms must be reviewed, ads compared, pages evaluated and budgets moved only when relevant evidence supports the change.
Web Hat Solutions publishes three separate Google Ads management levels:
- Google Ads Basic - EUR 100 per month: one campaign, monitoring and improvement, optimization of the primary promoted pages and up to five support hours; designed for media budgets of up to EUR 500.
- Google Ads Optim - EUR 200 per month: up to two campaigns, integration with measurement tools, conversion monitoring and up to ten hours of support and promotion work.
- Google Ads Premium - EUR 300 per month: multiple campaigns, search and retargeting, extended work on terms and pages and up to twenty hours of support and promotion work; intended for projects with larger media budgets.
These prices cover the management work described in each package. The media budget remains separate. For current limits and inclusions, see the Web Hat Solutions Google Ads service.
3. SEO pricing
SEO does not buy rankings and is not billed per click. Its price covers research, architecture, content, technical optimization, internal linking, monitoring and, in some packages, editorial or off-page work. The effect develops over time and depends on website quality, competition and the ability to publish more useful answers.
The SEO packages published on the website start at EUR 100 per month for Basic, EUR 200 for Premium and EUR 400 for Platinum. Differences include the number of topics followed, audit depth, editorial volume and the complexity of the activities. A project should not automatically be placed in the largest package; the priority is to provide enough work for the actual objectives.
4. Landing page and conversion rate
Promotion can reveal problems that low traffic previously concealed: a vague offer, an overly long form, missing evidence, mobile errors or a slow load time. Fixing these elements is distinct from buying traffic. Small adjustments may fit within management; a new page, booking flow or substantial offer redesign is separate work.
The price of this component should reflect its impact. One page used by every campaign may deserve a larger investment than five rushed variations. Before development begins, define what the user needs to understand and which action they must be able to complete.
5. Conversion measurement and consent
Without measurement, a campaign can report clicks and impressions but cannot separate curious visits from valuable enquiries. Configuration may cover forms, calls, orders, bookings or conversions imported from an internal system. Duplicate events, accidental triggers and compliance with consent choices must all be checked.
Initial implementation may be a one-time cost, while verification can be part of monthly management. If the website or connected systems change, measurement must be retested. A precise report begins with a precise implementation.
6. Content and campaign assets
Search campaigns primarily use text ads and well-built pages. Performance Max, Display, Demand Gen or video may require photographs, graphics, clips and feeds. Existing materials should be reviewed before they are included in a proposal. "Campaign creation" does not automatically mean photo and video production or writing every page.
Keeping these activities separate also protects quality. An image prepared for social media may not suit an advertising format, while an attractive video may fail to explain the offer in its first seconds. The brief should define formats, the number of variants and usage rights.
Three budget scenarios without artificial promises
Scenario A: a local service with one priority
The company promotes one service in a defined area. It needs a Search campaign, a reviewed page, form and call conversions, and regular search-term checks. It may start with Google Ads Basic and a media budget chosen according to search volume. The advantage is focus; the limitation is that a small number of conversions may lengthen the period needed to draw conclusions.
Scenario B: a company with two services and different objectives
Each service has its own audience and page. Management involves separating campaigns, measuring enquiries and distributing the budget. The Optim level may match the structure, but total cost depends on media budgets and page condition. Services should be compared by the quality and value of their enquiries, not only by click cost.
Scenario C: a store or brand using several channels
The catalogue, feed, margin, seasonality and creative assets add complexity. Campaigns may include Search, Shopping or Performance Max, retargeting and content. Premium management can cover more work, but it does not implicitly include every development task, media production or advertising spend. The proposal must reflect the actual inventory of work.
What organic and paid promotion cost together
An SEO and Ads combination may appear more expensive in the first month, but the two channels play different roles. Advertising supplies faster evidence about demand and pages. SEO builds resources that can remain accessible without a fee for each click. When the channels are coordinated, information from one can improve priorities in the other.
WebHat monthly plans combine maintenance and promotion at a better total cost than purchasing every component separately. Basic Hat is EUR 400 per month, Pro Hat EUR 900 and Max Hat EUR 1,700, with different volumes of SEO, content, social media and campaign work. Media budgets are optional and separate. The complete comparison is available on the WebHat subscriptions page.
Questions to ask before accepting a price
- Which part of the amount reaches the advertising platform, and which part covers services?
- Who owns the Google Ads account, data, audiences and history?
- How many campaigns, pages and conversions are included?
- How often are search terms and exclusions reviewed?
- What happens when the page requires development?
- Which report does the client receive, and how are valid enquiries defined?
- Is there a minimum period, and which assets remain after the collaboration ends?
How to compare proposals without choosing only the lowest amount
Place every proposal in the same columns: media spend, management, SEO, pages, conversion tracking, content, support and reporting. Remove vague phrases such as "complete optimization" when they do not identify activities and limits. Check whether the price is monthly, one-time or a percentage of media spend.
The main Web Hat Solutions services page helps distinguish standalone projects from work that may fit within a monthly plan. A good price is not the lowest total; it is an investment whose structure can be understood, measured and adapted without losing control of the accounts.
The final reference point: the cost of a profitable action
After launch, the question moves from "How much does promotion cost?" to "How much does an enquiry or order that can generate profit cost?" Answering it requires clean data, the economic value of a conversion and enough patience to separate fluctuation from a trend.
No agency can establish the cost of every future customer in advance without data. It can build a transparent budget, reduce waste, explain assumptions and stop expansion when the economics of the project are not confirmed.
