Correct dimensions for graphic materials matter more than they may seem at first. A visual prepared for print does not behave in the same way as one intended for a website, social media or advertising campaigns.
It is therefore important to start with the material's purpose: poster, flyer, web banner, social media cover or article image. Each format has different rules for proportions, resolution and safe areas.
For print
In print, the final format, bleed and high resolution matter. If the material is to be printed, we generally use files prepared at 300 DPI and check the margins, colours and legibility.
For the web
Online, we focus on fast loading, clarity on mobile and proportions suited to the platform. Images that are too large slow down the website, while images that are too small affect the perception of the brand.
What we recommend
The safest approach is to have a standard set of dimensions for the brand: featured images, banners, social media posts, ads and printed materials. This keeps everything consistent and easy to produce.
Webhat can define these visual standards for your business and integrate them into the website, content and promotional materials.
