OnVibe, a social marketing company backed by LG NOVA, announced an AI system on Tuesday, October 20, connecting content recommendations with writing, visual preparation and Instagram publishing. The update is aimed at business owners and small teams managing their companies’ presence on social media platforms as part of their everyday work.
LG published the announcement in Santa Clara, California. LG NOVA is LG Electronics’ North America Innovation Center. OnVibe presents the new system as a conversational platform retaining information about a business throughout content preparation, from selecting an idea through to publishing the finished material on the company’s connected account.
Daily ideas and materials developed in the same conversation
Daily Drop offers content ideas tailored to the business, accompanied by creative direction, suggested copy or scripts, captions, hashtags and visuals. Each idea includes an explanation of why it was recommended. The user chooses the direction to develop, and the conversation continues with preparing the post for the business’s social account.
According to the provider’s description, the system uses information about previously published content, audience responses, the company’s identity and its market. Context includes the brand’s voice, visual style, goals, location and preferences. The user can review and update the memory developed across conversations with the system over time.
Businesses can upload their own images and PDF documents containing brand guidelines. They can also ask why a particular idea fits their activity. This information is retained within the system’s working context and used for subsequent recommendations, according to the description published alongside the announcement of the new platform capabilities.
Users can request precise changes in the conversation or provide a broader brief. OnVibe describes preparing static posts, carousels and content plans covering several days. Finished materials can be scheduled or published on Instagram within the same workflow, carrying the selected idea forward through creation and publication of the post.
The platform’s current website identifies Instagram as the direct publishing channel and presents LinkedIn publishing as a future feature. Available LinkedIn account evaluations are a separate service from publishing. In the product description, material editing is grouped within Idea Studio, between the idea recommendation and the stage for scheduling the post.
VibeCheck analyzes content through different flows for the two platforms
VibeCheck evaluates positioning, content pillars and engagement patterns. For accounts that already have published material, OnVibe announces analysis of up to 50 recent posts. The evaluation examines posting consistency, formats and audience response, then proposes ideas and changes to the content plan based on the account’s existing social media activity.
On the public VibeCheck entry page, the Instagram flow requires signing in or creating an account and connecting the profile. Analysis runs inside the OnVibe app using the connected account’s data. The provider describes content scoring and tracking results as the user continues to publish further materials through the account.
For LinkedIn, the same page describes a different process: the user submits a profile or company page, and a strategist reviews public information. The report is delivered by email as a PDF within two business days. This offering therefore includes an evaluation prepared by the provider’s team of specialists.
The announcement lists Instagram business and creator accounts, LinkedIn profiles belonging to founders and executives, and LinkedIn company pages among eligible accounts. Evaluations are presented as free. The specific access flows differ between Instagram analysis within the app and the report prepared for LinkedIn by the provider’s team.
One Instagram account in the Starter plan
The free Starter plan supports one connected Instagram account and requires no payment card, according to the information published at launch. OnVibe also announces higher creation limits available free for a limited period. That temporary offer is presented separately from the number of accounts included in the basic plan.
The platform ties recommendations to information already known about the business and the results of previous content. On its website, OnVibe explains that suggestions also consider topics gaining traction in the relevant niche. Each recommendation comes with a reason connected to the business, its audience or the timing of the proposed post.
According to the company, the guidelines used to write post captions were developed with its social media specialists. The interface supports refining a selected idea and adjusting copy or visuals. Choosing the content direction remains part of the conversation between the user and the system that prepares the post.
Concierge adds a human team to manage social channels
Separately from the platform used directly by the customer, OnVibe offers Concierge. This service combines the AI system with a strategy and creative team working on the business’s communication. Listed activities include social strategy, content creation, publishing and performance tracking across Instagram, LinkedIn, TikTok and Facebook for the customer.
The provider lists ongoing communication management, company launches, product introductions and entry into new markets among the service’s uses. It also mentions international businesses launching in the US. In this model, the human team’s work across the four social channels is supported by the platform’s AI system and its business context.
In the example presented at launch for a technology client, the team combined a consistent brand voice with content about using the product, user-generated material and paid distribution. The example describes Concierge’s work for an early-stage business, with a strategy carried out across several social media channels.
The launch therefore distinguishes three elements of the offering: the conversational content and Instagram publishing workflow, VibeCheck evaluations and the service managed by specialists. Channels and working methods are specified for each element, including the LinkedIn report delivered by the team and direct Instagram publishing within the platform itself.
