Google announced new Gemini tools for small business owners on Tuesday, October 20, centered on a dedicated space for business activity. The update includes features for visual identity, marketing and analyzing financial information, alongside connections to applications used by companies. A gradual global rollout begins over the coming days.
The new entry point in Gemini is designed for activities such as developing a company’s brand, analyzing finances and understanding customer information. Google presents it as a place where entrepreneurs can handle these daily tasks alongside the tools and data they already use in the day-to-day running of their business.
A visual style retained across marketing projects
Businesses can define their visual style in Gemini using their website, a brand kit, fonts or color palettes. In the announcement, Google names the Nano Banana 2.1 image-generation model for creating materials for product launches and marketing campaigns based on these elements of the company’s brand identity.
Gemini retains the defined style so that visual identity information can be used in subsequent generations without repeatedly uploading the presentation guidelines. The feature concerns continuity in the appearance of materials created for the same business across projects and campaigns. Google includes it among the new tools for entrepreneurs working directly in the app.
The financial component described by the company can turn spreadsheets, receipts and purchase records into graphics and interactive models. Google presents this feature as a way to explore financial information conversationally, using a business’s documents as the starting point for analysis and visualization of the information they contain.
In examples published alongside the launch, Google also describes Gemini’s use by an entrepreneur in Bordeaux, France, who runs Bleu Clémentine. The activities mentioned include product descriptions, newsletters and social media copy. Google presents the example as a concrete use of the technology in a small company’s communication work.
Reusable instructions for work tasks
The update includes dedicated marketing and finance capabilities called skills in the app. Gemini’s documentation describes these as sets of instructions and context that can be saved and reused across conversations and tasks. Examples include turning bank statements into formatted spreadsheets and writing product descriptions for a business website.
An activated skill can be selected explicitly or used automatically by Gemini when relevant to the request. The app can combine several skills within one task. Users can deactivate a skill’s automatic use in the management area without rewriting the instructions for every new conversation they start in the app.
To create and use skills, the documentation requires users to sign in, be at least 18 and have Keep Activity turned on. Skills can be used in chats without a Google AI subscription. Tasks and schedules are separate features, with access tied to the compatible subscription described by Google.
Gemini supports building a skill conversationally, starting from a template or uploading a package containing instructions and reference files. Packages can retain the context needed for recurring work. The documentation lists a total upload limit of 100 MB and states that scripts in these packages cannot make requests to external websites.
Connections to Google Ads and Business Profile
Google lists connections to Business Profile, Google Ads and Google Workspace, alongside third-party apps including Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero. These connections bring tools used for content, documents, commerce and business administration into the workspace. Each integration has its own requirements for the users connecting it.
For Google Ads, the documented integration is available in English to people aged 18 or over using a personal Google Account associated with their advertising account. Keep Activity must be on. The feature supports questions about ad delivery and performance and can open Google Ads in a separate tab for certain operations.
The documentation also explains how advertising data is retrieved: Gemini accesses it during the conversation. Information retained in an older discussion can reflect the earlier retrieval time. A new request or follow-up in the conversation prompts access to current data, including performance metrics and details about the advertising account.
Connecting Business Profile is documented for the Gemini web app and requires a personal Google Account associated with a single verified profile managed by the user. People with access to more than one verified profile are ineligible for this integration. Users must be at least 18 and have Keep Activity enabled.
The described Business Profile functions include updating opening hours and contact information, managing booking or ordering links and working with customer reviews. Gemini can summarize feedback themes and access metrics such as impressions, website clicks, direction requests and bookings, as well as the search terms used to find the business.
The small business rollout and team administration
Connecting Business Profile also enables a business notebook, a space containing the company’s conversations, suggestions and proactive insights. Documentation examples include completing missing opening hours, adding an exterior photograph and checking profile performance. Creating the space requires the profile to be connected first and the business’s website to be confirmed.
The October 20 announcement provides for a global rollout of the business space, marketing and finance skills, and new connected apps to Gemini users over the coming days. For larger organizations, Google separately presents its Gemini offering for use across teams, with centralized administration and control over business data.
