Find the right solution
We organise products by family, application and relevant parameters. Visitors who understand their problem can find a solution even before they know its commercial name.
Specialist websites · B2B manufacturing
Industrial website design. Built for technical buyers.
We turn your technical offering into a website that engineers, procurement teams and commercial partners can evaluate quickly. We build websites for manufacturers, integrators and industrial suppliers, with well-organised products and a clear route to a quotation request.
Technical catalogues. Demonstrable capabilities. Well-informed enquiries.
Products and applicationsTechnical datasheetsQuotation requests
Start with the buyer
Technical buyers are looking for a solution, not just a supplier.
Before the first call, buyers check whether the product fits the application, whether the supplier can deliver and what information they need to provide. Your website should answer these questions in the right order.
Evaluate the supplier
We present production capabilities, sectors served, technical teams and documented certifications. Original photography and delivered projects support the information about your experience.
Submit an actionable enquiry
We define the information needed for a quote: application, quantity, specifications, timing and documents. The enquiry retains the product or solution that prompted it.
Commercial architecture
From technical search to a productive sales conversation.
We design the information architecture before the visual layout. Product-family pages explain the application; product pages cover specifications; the form collects the information needed for evaluation. Important documentation stays beside the product rather than being isolated in a PDF archive.
Proposed structure · Technical catalogue
Solutions → Product family → Product
Technical information in one place.
ApplicationsUse and compatibility
SpecificationsParameters and variants
DocumentationDatasheets, manuals, drawings
QuotationsRequired project information
- Technical searchA need, application or equipment type
- Relevant solutionProduct family and use cases
- EvaluationSpecifications and documentation
- Quotation requestRequirements sent to the sales team
Modules selected for your project
What we build into an industrial website.
We select modules around how your products are specified and sold. A manufacturer of custom equipment has a different process from a supplier of standard components.
Structured technical catalogue
Categories, families, models and variants, with filters based on properties buyers actually need. We define attributes before import to avoid inconsistent product descriptions.
Datasheets and documentation
Readable on-page specifications supported by available PDFs, manuals, declarations or CAD files. We organise versions and associate each document with the correct model.
Applications and capabilities
Pages for the processes and sectors served, materials handled, technologies and production limits. We distinguish verified capabilities from options requiring technical assessment.
Technical quotation requests
Product-specific forms, attachments and enquiry-source identification. We can connect enquiries to a CRM with validation, permissions and notifications to the responsible team member.
Content for export markets
Complete language versions, technical terminology checked by your team, dedicated URLs and linked translations. Essential documentation and navigation are prepared for the same target audience.
Administration and integration
Product, document and project updates by designated team members. For ERP or PIM data feeds, we define the source, fields, frequency and synchronisation log.
Example applications
The same rigour, tailored to each industrial sector.
Dust and fume extraction
Applications, system types, airflow and sizing requirements.
Agricultural machinery
Models, attachments, compatibility, servicing and quote requests.
Pneumatic components
Product codes, pressures, dimensions and technical documentation.
Industrial automation
Controlled processes, integrated equipment and implementation stages.
Metal fabrication
Materials, technologies, documented tolerances and drawing-based quotations.
Search intent
Industrial SEO: visibility by product, application and need.
We start with buyers’ terminology and your actual offering. Category pages, technical product pages and application pages answer different searches. We give each a clear purpose, original content and useful internal links.
For a relaunch, we inventory existing URLs and retain useful pages. Changed addresses receive planned 301 redirects; we check canonicals, hreflang, sitemaps and crawler access. Structured data describes only information actually published on the page.
Explore WebHat SEO servicesProduct or equipment
E.g. “industrial dust extraction equipment” → a category with solutions and selection criteria.
Technical application
E.g. “dust extraction for woodworking” → a page covering use cases and specific requirements.
Evaluation and decision
Specifications, compatibility information and FAQs beside the product, with access to a quote request.
What we measure in your business
- Quotation requests by product and source
- Enquiries with complete technical requirements
- Qualified enquiries and their progress in the CRM
How we work
From clear requirements to a usable website.
Technical and commercial review
We define audiences, products, applications, documentation and the information needed for quotations.
Structure and content
We organise categories, technical pages and the path from search to enquiry.
Design and implementation
We build the responsive interface, catalogue and modules agreed in the project scope.
Validation and launch
We check documents, forms, language versions, indexability and mobile loading speed.
Budget and deliverables
A project scoped around your operations.
We estimate the project around product families, documentation volume, languages, imports and required integrations. A quotation-led catalogue and an ERP-connected platform have different deliverables. The quote separates implementation, content preparation and ongoing support.
Explore projects delivered by WebHatWhat helps us prepare your quote?
- What do you manufacture or supply, and for which applications?
- How many product families and documents need organising?
- What does your team need to prepare an accurate quote?
- Do you already have a website, catalogue, ERP or CRM?
Frequently asked questions
The details that clarify your project.
Is a presentation website enough for an industrial business?
For a narrow offering, a well-structured presentation website can cover services, capabilities and contact details. Product families, variants and documentation benefit from a technical catalogue. We choose the structure around the buying process, rather than page count alone.
Can we have a catalogue without prices or online payment?
Yes. For configurable equipment or custom projects, the catalogue can lead to a quotation request. Buyers select the product and submit parameters, quantities and requirements; your sales team determines the configuration and prepares the quote.
Can we publish PDF datasheets and technical drawings?
Yes. We associate approved documents with each product or model and define what is public and what requires controlled access. Essential information is also available on the page so buyers can evaluate the product before downloading.
How do we prepare the website for international buyers?
We plan languages for your target markets, translate commercial and technical content and check terminology with your team. Each version has its own URLs, complete navigation and hreflang links to corresponding translations.
Can you import products from an ERP or a file?
Yes, after reviewing the data and available interface. We map codes, attributes, documents and update rules. An initial CSV import and recurring API synchronisation are assessed separately in the project scope.
What do we track after launch?
We track quotation requests, their sources and the products requested, then enquiry quality and the commercial progress recorded by your team. Analytics is configured for validated actions and applicable consent rules, without sending personal form data.
