Find the exact product
Search by name, SKU or manufacturer code, with consistent categories and useful filters. Size, material and intended use help buyers narrow the catalogue to suitable products.
Specialist websites · Distribution and wholesale
B2B distributor websites. Built for repeat business.
We build B2B catalogues and wholesale stores around your actual trading rules: products, pack sizes, minimum quantities, customer-specific pricing and availability. From the first enquiry to replenishment, buyers can find the right information and next action.
Organised catalogues. Customer-specific terms. Repeat orders.
Catalogue and filtersB2B accountsOrders and inventory
Start with the buyer
A B2B customer does not buy like a retail shopper.
Distribution depends on exact product codes, sales units, agreed terms and lead times. The website must serve both a business discovering you for the first time and an existing customer reordering the same items every month.
See the agreed terms
Business accounts can display approved price lists, pack sizes and trading rules. Partner-only information is kept separate from the public catalogue.
Reorder with fewer steps
Order history, product lists and repeat-order tools support replenishment. New orders recheck prices, availability and quantities before confirmation.
Commercial architecture
A public catalogue. Trading relationships organised in an account.
We separate product discovery from customer-specific trading terms. Visitors can understand your offering, while approved partners use the pricing, lists and ordering options assigned to them. We define whether the final action is a quote request, a confirmed order or an order requiring approval.
Proposed structure · B2B portal
Catalogue → Business account → Order
Trading rules connected to the catalogue.
ProductsCode, variant, sales unit
Approved customerAssigned pricing and terms
AvailabilityStock and lead time from the agreed source
ReplenishmentHistory and repeat ordering
- CatalogueSearch by code or category
- B2B accountVerified business and assigned access
- Trading termsPrices, quantities and availability
- Repeat orderValidation and transfer to operations
Modules selected for your project
Distribution functionality, beyond a shopping basket.
We start with the rules your sales team already follows. The public catalogue, partner access and operational integrations can be implemented in phases, each with a clearly defined purpose.
Catalogue, SKUs and variants
Consistent attributes, codes, brands, variants and category-specific filters. We import data after checking duplicates, images and units of measure.
B2B accounts and pricing
Business approval, roles, price lists and terms assigned by customer or group. Access to negotiated prices is checked on the server, rather than merely hidden in the interface.
Quantities and packaging
Minimum orders and case, carton or pallet multiples, with a clear distinction between unit and pack pricing. Buyers see the sales unit before submitting an order.
Orders and replenishment
Saved lists, order history and repeat ordering with current terms revalidated. For customers buying many lines, we can add quick ordering by code or list import.
ERP and inventory integration
We map products, pricing, availability and orders to existing systems. We define data ownership, update frequency, logging and the handling of synchronisation errors.
Quotations or checkout
We choose the appropriate flow for each category: quotation, approval-based order or checkout. Shipping, taxes, payment and documents follow your confirmed business rules.
Example applications
Designed for extensive catalogues and repeat purchasing.
Building materials
Dimensions, applications, packaging, availability and delivery terms.
HoReCa suppliers
Equipment, consumables and recurring lists for restaurants and hotels.
Office supplies and consumables
Code-based search, compatibility and recurring business orders.
Packaging and hygiene supplies
Variants, minimum quantities and customer-specific pricing.
Multi-brand distributors
A shared catalogue, normalised data and range-specific trading policies.
Search intent
Distributor SEO: make the right catalogue pages discoverable.
We separate useful public search pages from private trading information. Categories and products can describe your offering without exposing negotiated pricing. For filters, sorting and variants, we define what should be indexed and what should remain a navigation tool.
We manage filter-generated URLs, pagination, canonicals and product sitemaps. Account and order pages remain protected. During migration, we preserve product codes and map changed URLs before launch, with verified redirects.
Explore WebHat SEO servicesSupplier and category
E.g. “wholesale catering equipment supplier” → a category with products, terms and delivery coverage.
Product and code
Product pages with SKUs, specifications, packaging and relevant alternatives.
Selection and replenishment
Public compatibility information and FAQs; customer pricing and orders inside the business account.
What we measure in your business
- Approved business accounts
- Enquiries and orders by source
- Repeat orders and confirmed order value
How we work
From clear requirements to a usable website.
Trading rules
We document customers, prices, quantities, delivery and order approval.
Data and catalogue
We check SKUs, attributes, images and stock data sources before import.
Portal and integrations
We build the catalogue, accounts and agreed workflows, then test synchronisation.
Testing and launch
We validate role-based pricing, orders, mobile usability and SEO migration.
Budget and deliverables
A project scoped around your operations.
Cost depends on catalogue size and data quality, pricing rules, account roles and operational integrations. We separate initial imports from recurring synchronisation and specify included modules, licences and support. An informational catalogue can launch without accounts or checkout.
Explore projects delivered by WebHatWhat helps us prepare your quote?
- How many products, variants and brands do you distribute?
- Are prices public, customer-specific or assigned by group?
- How do you currently manage stock and orders?
- Do you need quotations, approval-based ordering or checkout?
Frequently asked questions
The details that clarify your project.
What is the difference between a B2B catalogue and a wholesale store?
A catalogue presents products and can lead to quotation requests. A store adds ordering rules, pricing, quantities, delivery and order completion. A B2B portal can combine a public catalogue with trading functions available only to approved partners.
Can we hide prices and offer different rates to each customer?
Yes. We define what visitors can see and what approved accounts receive: price lists, discounts, currencies or trading rules. Private data is protected through server-side access checks and excluded from public content.
Can the website connect to an ERP for stock and orders?
Yes, using the available interface and rules agreed with the ERP provider. We define transfer direction, frequency, product identification and error handling. Availability uses the data source and update interval agreed for the project.
How do we handle cases, pallets and minimum quantities?
We configure sales units and accepted multiples for each product or category. Displayed prices and quantities explicitly state the unit, and order validation checks the rules before submission.
Can the catalogue remain indexable when prices are private?
Yes. Public pages can contain descriptions, specifications, codes and applications while negotiated prices stay inside accounts. Metadata and structured data reflect actual public information, without invented offers or prices.
Can we start with a catalogue and add ordering later?
Yes. We design product data and URLs for future development, then implement accounts, pricing and orders in phases. Each phase has its own deliverables, tests and costs so your team can validate the workflow.
