Facebook announced the rollout of Your algorithm on October 13, introducing a space where users can describe their interests and adjust the topics recommended in Feed and Reels. The update also adds the ability to explain, in their own words, why a post is or is not interesting. According to Meta, recommendation systems can use those details to adapt content during the same session.
The company has reorganized the three-dot menu on posts to make the new personalization tools easier to find. The announcement describes an ongoing rollout and does not publish a separate timetable for each country. Nor does it specify a complete list of languages or a date when every account in Romania will receive the interface.
Interests can be described rather than inferred only from reactions
In Your algorithm, the person using Facebook can add and manage topics they want to encounter in recommendations. Meta describes a dedicated preferences area accessible from the post menu. The feature concerns the experience of the user viewing content: expressing an interest is not presented as a tool through which a Page owner can force distribution of its posts to an audience.
The second component follows the selection of Interested or Not interested. Facebook may ask for additional details about what someone liked or disliked in the post. That request is described as possible, rather than mandatory after every reaction. Users can explain more precisely what they want to see more or less often, instead of providing only a positive or negative signal.
According to Meta, language models can interpret the interests, context and intent expressed in those responses. Freeform text is combined with information the systems already use for personalization. The company says recommendations can change in real time, including within the same session. However, the announcement does not publish an independent accuracy measurement or a uniform percentage improvement in relevance.
A new form of feedback for existing systems
Before these controls, Facebook already used numerous signals to order content: liked posts, comments, shared material and what people watch. In its explanations of recommendations, Meta says a single prediction does not determine a post's value to a person on its own. The system combines multiple predictions and forms of feedback, including information gathered through surveys.
In June 2023, the company published explanations of systems ranking content from followed accounts as well as recommendations from accounts to which a user has no connection. The new announcement adds an explicit channel, expressed in everyday language, to that personalization. It does not describe a complete replacement of all existing signals by a single piece of user-entered text.
Facebook has introduced content selection tools in earlier stages too. Favorites allows people to prioritize selected friends and Pages, while feedback options help change what is displayed. Expanded explanations of why a post is recommended were also announced before 2026. Your algorithm continues that direction while focusing on the direct expression and management of interests.
There is also a difference between personalizing the main feed and viewing content chronologically. In 2022, Meta introduced the Feeds tab for recent posts from friends, Pages and groups, separate from recommendations in Home. The October 2026 update concerns Feed and Reels recommendations; it is not announced as the first launch of a chronological alternative.
Business posts remain subject to platform distribution rules
For Pages and creators, the context is organic distribution and the relevance of content to each person. The update concerns publishing and social media management, but its announcement does not introduce an advertising budget setting or promise an audience for businesses. Preference controls are described from the perspective of the person receiving a recommendation.
Alongside these changes, Meta maintains separate originality rules. In its March 2026 update, the company said it prioritizes original content in Feed and Reels while reducing distribution of unoriginal material. For Reels incorporating other people's content, it distinguishes a substantial contribution from minor changes, such as adding borders, captions or changing the speed of a reused clip.
Under the same policy, merely reacting to a clip with facial expressions or stitching sequences together without a meaningful contribution is treated differently from material that adds new information or substantially develops a story. Meta says repeated violations can affect an account's eligibility for recommendations and monetization. Creators can appeal decisions about originality.
Other measures, announced in April 2025, address captions unrelated to their material, distracting uses of text and networks distributing spam or coordinating fake engagement. Those rules are separate from expressing preferences in Your algorithm. Meta does not present the new feedback mechanism as a cancellation of the systems used to limit problematic content or manipulative behavior.
What is confirmed about the rollout
The October 13 announcement covers both Feed and Reels and mentions an update to post menus. Meta's wording indicates a gradual implementation of Your algorithm. It does not say that entering a preference will display every post from a particular business, and it provides no public formula through which a Page could calculate its future audience resulting from this change.
At the time of publication, the confirmed development is the addition of written interests and explanations to personalized recommendations. Meta attributes to language models the ability to interpret those details alongside existing signals. Interface availability for a particular account and the details of expansion by country or language cannot be inferred from the general product announcement alone.
