Digital Advertising

Google Ads Data Strength: Better Conversion Reporting Is Not Automatically More Sales

Google Data Manager, Data Strength and Meridian explained for businesses: how to reconcile reported conversions with real orders and incremental growth.

Read article

Sponsored Agents in ChatGPT Ads: What Businesses Should Prepare

OpenAI is testing Sponsored Agents with selected US advertisers. What the format does, what remains unavailable in Romania, and how to prepare accurate answers.

Read article

Google Ads Changes Bidding on August 17: How to Review tCPA and tROAS

What changes in Google Ads on August 17, 2026 and how to review budget-limited campaigns before adjusting tCPA or tROAS.

Read article

AI-Assisted Digital Advertising: How to Keep Control of Budget and Conversions

The practical controls that keep campaign automation connected to account ownership, conversion quality, media budgets and real business outcomes.

Read article