Google Preferred Sources: How Brands Can Build a Returning Audience in Search and AI
How Google Preferred Sources works, what it can and cannot improve, and how publishers can turn useful content into a returning audience.
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Google Search and AI Answers: Why Average Position Is No Longer Enough
Why visibility in Google Search needs to be measured through impressions, clicks, page intent and business actions, not average position alone.
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The European Union Requires Google to Give Competitors Access to Search Data and Android AI Features
What the European Commission decisions on Google Search data sharing and Android AI interoperability mean for competitors, businesses and SEO.
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